Monday, September 29, 2008

The Story . . .

So, here's the story of Lust & Gore Hardwear (in third person for dramatic effect): As a couple, Aurora Gory Alice and Lusty Crush are a product of roller derby. It was a hot, summer's day at a roller rink in Albany, NY. It was an instant attraction and a forbidden love. How would they ever be able to be together since the rules of the roller derby league strictly forbade their romance? Hey, this isn't a cheesy chick flick. Two badass skaters with derby personalities the size of the city challenging a stupid, discriminating rule does not a sad story make. Color them a couple in no time flat and to this very day.

Tired of freezing their tits off and ready to start over, Aurora and Lusty packed up their stuff and headed to the home of Renegade Roller Derby, Phoenix, AZ. Lust & Gore Hardwear was born on the long trip out.

Aurora on the business: "This is a dream business," Aurora says. "It is a way to be creative and make people feel like rock stars. People can put on one of our hats and unleash their hardcore." Aurora likes to make good people feel good. On the colder side, she doesn't mind making mean people feel "inadequate". In her opinion, those are the two sides of her personal quest to make the world a better place.

Lusty on the business: “The desire is to create wearable art for hardcore people who can handle the weight of cool," Lusty says. "Our hats make people feel like rock stars. What’s unique about our business is that people get to customize their own personal image/idea of what Badass is. Using various hardware choices, designs, and original hat band creations, we make quality hats even better—by giving them personality.”

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